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In one of the episodes of The Big Bang Theory, the sitcom based on the lives of four nerds and their attractive blonde neighbour, one character confronts the other.


“Well, then why are you going?”


This is Penny, the neighbour, directing the question at her nerd boyfriend, Leonard, and his nerdier roommate Sheldon. It hasn’t been long since the duo returned from San Diego Comic-Con, a comic book convention, as old and big as it can get. Yet, they now want to attend the upcoming one at Bakersfield.


Sheldon looks puzzled. “It’s a comic book convention,” he says, turning away from steaming a uniform worn by a character in the science-fiction TV series Star Trek. “You know, it’s like pizza or particle accelerators. Even the stinky ones are pretty good.”


While I doubt he meant that in an olfactory sense, the Mumbai Comic-Con has come a long way from the days it shared the floor space with a pickle exhibition. But gone are the days when the response was tepid. This time, the annual affair had relocated itself to one of the sprawling halls of Bombay Exhibition Centre in the western suburbs. It was perhaps a bid to tailor itself to the land that innovated ‘Chinese bhel that the convention renamed itself ‘Mumbai Film and Comic Con’ the previous year. From the morning of December 21, the halls were packed with thousands, mostly adolescents and older.


The Mumbai Comic-Con looked like it was a theme party organized by Jay Gatsby than the annual day of the socially dyslexic fanboys. Once inside, you saw more than a hundred stalls, stocked to the brim with t-shirts and books and merchandise. At one stall was an artist with face-paint cans offering Heath Ledger’s immortal character Joker’s make-up to anybody up for it. At the centre was a large dais for book releases and interactive sessions. Under the same roof, you could pull a fast one on Suppandi and have Wolverine offer you a hug at your own peril. The crowd quickly made its priorities clear – getting photographed, cooing at the costumes and buying everything from coasters to posters.


Not that it mattered if or not you are a comic book geek as long as you had enough dough to purchase a Guy Fawkes mask. Or, to quote a youngster from this year’s convention, “Guy who?”


***


The roots of Comic-Con can be traced to the city of San Diego in United States in the year 1970. Sheldon Dorf, a comic-strip letterer and artist, decided that there needs to be a platform for the comic book enthusiasts and creators to meet. What began as a dry run soon exploded into a major cultural phenomenon filled with panel discussions, seminars and a forum for emerging artists to land work with publishing houses. A few years later, one of the highlights would be ‘Cosplay’, a costume-play contest where the participants dress up as their favourite comic book characters.


As was waiting to happen, entrepreneurs and Hollywood spotted the ‘Con’ and flooded the event with merchandise and exclusive movie trailer releases, thus making it more about pop culture than comics. As TV producer John Schnepp in the documentary ‘Comic-Con Episode IV: A Fan’s Hope’ describes it, “That’s what it is now – the people who have never read a comic book and people who have never left their mom’s basement, like, mixed together.”


Schnepp might have resorted to stereotypes while describing comic enthusiasts, but across the Atlantic, they didn’t hold up. There are quite a few reasons why.


The Indian comic industry has always been viewed as juvenile, meant for those looking for lowbrow entertainment. Even as writers in the US kept churning out one escapist entertainer after the other that were lapped up by the urban crowd across the world, few Indian superheroes found takers in the market here. Even as the Indian superheroes began to die a slow death, failing to keep up with the youth, the comic fans were keeping pace with the older and the upcoming superheroes. None of those turned up for Cosplay resembled Nagraj, Doga or, for that matter, Shaktiman. The lone presence noticeable in a crowd consisting of characters from DC and Marvel comics, manga and various video games was Chacha Chowdhary; him and, for some reason, Adolf Hitler.


A Comic-Con-attending comic book fan from India, it seems, is none of the unshaven, unkempt templates you find in pop culture. His acquaintance comes from his English language education, a ready access to the broadband since an early age. To him, there is a right answer to “What is your favourite comic” and Archie is not it. Increasingly, the fan is an artist, often with ambitions that surpass trivialities as age.


“I want to open a Manga university in India,” said Amoya Chowdhary, a 15-year-old from a Kandivali-based junior college. I had found Amoya huddled in a corner giving finishing touches to an anime character in his sketch book, often interrupted by people wishing to know if he would be willing to sell his drawings. He carried his portfolio with him with hopes to land work and had just returned from a satisfying meeting with a comic artist at one of the stalls.


“Comic-Con is an area where people respect your art. I met an artist yesterday who saw my work, called me in and gave me a couple of books to practice,” said Amoya. Impressed by his sketches, the artist offered to collaborate with him, after which he casually asked him his age.


“I told him I’m 15. He asked me to wait for a couple of years. That’s how it is in India,” he added with a smirk.


***


An evil politician. A green ‘Poo-ranium 3000’ serum. A conspiracy to turn Mumbai into ‘Zombai’. Enter Angry Maushi, a maid with superpowers with a mission to save the city from evil-doers, and cobble errant rickshaw-drivers while at it.


‘Angry Maushi’, a brainchild of former Tinkle illustrator Abhijeet Kini, might have as well been India’s answer to The Incredible Hulk but it marks a significant departure from the domain that was largely restricted to mythology. For a market that was mostly used for reinforcing moral values through characters from scriptures, the upcoming breed comes as a refreshing change. Similarly using the escapist trope is Munkeeman, yet another superhero created by a lab accident, with powers of chimpanzee and humans. Continuing the lineage of unabashedly campy capers are ‘Vidhwa Ma Andhi Behen’ as they bring back the 90s, save a movie set from A K Hangal’s ghost and investigate why transmission was interrupted in their popcorn hour.


Through imitation or adaptation, the first step taken by several upcoming artists is to break the shackles of age-old perceptions. While most of them have an online presence, Comic-Con is often the only platform to connect with their audience in real time. With increasing number of such conventions held across India – New Delhi and Bangalore being some of them – the artists often book stalls at multiple venues across the year to establish themselves. However, the journey starts from the ABCs of comics, as it did with the four-book old Chaitanya Modak, a graphic designer from Mumbai.


“In the session I held on Saturday, I explained to the audience what comics can actually do,” said Modak, who calls his works ‘Bande dessinĂ©e’, a French term meaning ‘drawn strips’ in a bid to steer clear of Indian perception of comics. “With most of the publishers, the only comics you have are for kids or you have superheroes. Between them, there is a huge gap that needs to be filled in. What we are doing is [exploring] how to tell tales using the medium,” he said. With several splash pages and bold illustrations, Modak aims to promote non-conformist content through his works.


A similar attempt is made by Manta Ray Comics that decided to break free of the standard panels and dialogue-box clutter and came up with ‘Matchbox Comix’. Each of these works comes in a tiny box that looks exactly like a matchbox. Inside lies a folded strip of delightful tales, like the love-story between Cement Boy and Quicksand Girl or another about the flight of a dandelion. Though the response has been encouraging, one of the common complaints is that the convention is less comic, more merchandise. As Modak puts it, “They are here for shopping, yaar.”


The comics fall in the bracket of Rs. 50 to Rs. 500. The merchandise, however, can go upwards of five figures and yet find takers, said Sarthak Gupta, chief of technical and sales at Collectors’ Heritage, one of the stalls at the convention.


“It’s not surprising for us. The comic book culture was flourishing between 1995 to 2000. After the advent of internet, people started reading online. After Comic-Con came to India, people who were on internet earlier, exposed to Western comics, are now ones with spending power and can afford things like Lord of the Ring swords,” said Gupta.


The fan base, Gupta adds, is mostly fixated with the popular culture imported from the west. “As for the upcoming [Indian] publishers, they still need to grow in the market,” he said.


With a footfall of over 35,000, as the PR handout claims, the Comic-Con continues to be a wild card in India’s culturescape. Whether or not it becomes a pilgrimage for the soda bottle generation or just another Facebook check-in, only sequels will tell.



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